Search Engine Rank Monitoring
Search Engine Rank Monitoring is a membership program that reports back to you your rankings in the major search engines for up to 500 keyword phrases on a regular basis. This allows you to monitor the progress of your own SEO efforts or to hold SEO providers accountable for achieving meaningful rank changes. If you are doing your own search engine optimization work or working with a provider that does not provide regular detail ranking reports, this membership may be a great solution for you.
What is Ranking Monitoring?
When someone searches for a keyword term like “chicago dentist” or “downtown boston chiropractor” a set of webpage results is return in a specific order. Your “rank” for a specific keyword refers to the position of your webpage within those results. The best rank is 1, which means you are the first search result on the first page.
Search engine rankings flucuate day-to-day, week-to-week and month-to-month. Your rank for a particular keyword is never a fixed number…rather it is always changing. Rank monitoring allows yout o track and visualize those changes over time.
There are many reasons that your rank for a particular keyword might change. Sometime Google changes their algorithm. or perhaps one of your competitors made changes to their website. Perhaps you have made changes to your own website, or been featured in a local newspaper with a high value link to your site. Whether you are actively trying to shape and improve your rank or not, it is very important to know where you stand.
Who is a Good Candidate for Search Engine Rank Monitoring?
Anyone doing their own SEO work that wants to track progress.
Anyone working with an SEO or internet marketing company that does not provide detailed reporting; use these reports to measure the performance of your providers and assess ROI.
Anyone looking to establish a baseline before starting a search optimization project.
How Will It Help Me?
Search engine optimization can have a very high ROI if rankings are improving and many new patients are finding you from the internet. Conversely, your SEO dollars and time is largely wasted if there is no improvement in rankings.
As the general manager of your practice you need to know if your investment in search optimization is having the desired effect or not. Why continue to pay a hefty monthly bill if nothing positive is happening?
How Does it Work?
Reports are delivered as a PDF right into your email inbox. You can choose a weekly or monthly reporting interval.
What Will My Ranking Report Contain?
The first report will show the current rank (from 1 to 50) of your website pages for each keyword in the search engines Bing and Google. Future reports will show the current rank for each keyword and also the number of positions gained or lost compared to the previous report.
You can select up to 500 different keyword phrases. If that sounds overwhelming, don’t worry, we can generate them all for you based on your name, location and specialties.All the keywords are grouped into logical categories to make the results easy to browse.
As an example, this picture shows the ‘doctor name searches’ section of keywords. Other sections include city searches, ZIP searches, specialty searches, and misspellings.
What Keywords Will Be in My Ranking Report?
Your ranking report may contain up to 500 keywords. You can supply them on your own, have us supply them for you, or a combination of the two.
Option 1: Supply Your Own Keywords
Provide your own list of up to 500 keywords in a text file.
Option 2: Have Us Generate Them For You
You provide a couple basic details such as your first and last name, practice name, city, zip and specialties and we generate a list of keywords especially for you. This list
Option 3: Use Our Custom Generated Keyword Set + Supply a Handful of Your Own
Most people elect to use the keyword set we generate for them and then supply another 15 to 40 keywords of their own to be tracked.
Can You Provide a Sample List of Keywords?
Our keywords are organized into groups. There are generic keywords based on your name, city and zip code. Each specialty practice area has its own list of keywords. You just give us some basic information and we can generate a custom list for you. Once this base list is generated you can add your own custom words to the list.
This image shows a subset of our chiropractic keywords in five of the categories.
What Do I Need to Do to Get Started?
Select the reporting frequency that is right for you – one time, monthly or weekly and use the corresponding “add to cart’” button below. After you complete your payment you’ll be immediately taken to a page where you can provide your details to generate keywords or upload your own.
The form should take no more than 8 minutes to complete.
How Much Does it Cost?
Choose from one of three options based on your desired update frequency. For most people, the monthly option is the best choice unless you have a specific need for more frequent reporting.
Monthly Rank Monitoring Service – $25 per month
$75 payable upfront covers your first 3 months. Then recurring monthly payments of $25.
Weekly Rank Monitoring Service – $50 per month
$150 payable upfront covers your first 3 months. Then recurring monthly payments of $50.
Single Report with up to 500 Keywords – $90
One time report to check on current rankings. Can be repeated at the one-time price every 3 or 6 months.