What is the PracticeLight Link Building Membership and is it right for you? In short, it is an outsourced membership program for getting diverse backlinks to your practice website every month. If your website content and on-page SEO is in good shape, but you still are not ranking for the keywords you want, a link building plan may be ideal for you.


Who is a Good Candidate for the Link Building Membership?

  1. Your website and home page content are well optimized for your target keywords but you are not ranking in the top 5 for your desired keywords.
  2. The websites in the #1,2 and 3 positions in Google all have more backlinks than you do by a factor of 1.5 or more.
  3. You practice in a city with a population over 250,000 and are competing with 30 or more providers for patients.
  4. You have tried doing link building yourself based on advice in ebooks and on the web but are finding it to be too slow, too time consuming or generally ineffective.
  5. You have purchased our Google Maps/Local SEO self-study course and wish to outsource the link building component.


What is the PracticeLight Link Building Membership?

It is a hands-off link building solution for medical practices. You’ll get 75 to 150 new inbound links created to your website every month. PracticeLight manages the speed, source and anchor text used on your behalf. All you need to do is tell us what keywords you want to rank for in search engines.

The rest of this page describes the link building program in great detail for those who are interested in the mechanics. If you are seeking a reliable, outsourced solutions for link building that doesn’t require much attention from you beyond the initial set-up, you can stop reading here and purchase your link building membership.


Where do the Links Come From?

NOTE: We are constantly researching new link building options and testing new link sources. This section is intended to provide a general flavor for how we approach link building and some of the sources we have used in the past. we may or may not be using the same sources and strategies when you join the program.

We believe the best linking plan has a high degree of randomness to it. The links should come from many different sources, be of many different types and appear without a regular time pattern to them. Let’s discuss each of those criteria separately.

Many Different Link Sources

The internet is full of all sorts of different webpages from the home page of the Wall Street Journal, to a friend’s Twitter feed, to a discussion forum on GMOs, to a blog about sailing. Some of these sites are clearly more prestigious and respected than others, but that is not a reason to shun the others. Variety and diversity are good things and you should expect to see links from all sorts of different webpages. For a medical practice, it makes sense to have links from health-related pages and also pages related to your practice area (chiropractic, dental, optometry, audiology, etc..), but it is also valuable to have links from generic news pages, hobbyist websites or friends social media pages. Notice that we use the words “links from webpages” not “links from websites”. All links are from page-to-page not site-to-site. Even when a website as a whole has little topical relevance to your niche, there are often internal pages that are highly relevant and these are the pages we try to seek out or create for you.

Many Different Link Types

There is no standard list of link types, but in our vocabulary at PracticeLight we group links into the following types based on where on a page they appear and what type of page it is.

  1. Blog Posts – These are links that appear inside the body of a blog post
  2. Blog Comments – These are links that identify the author of a comment after a blog post or links that are part of the comment itself
  3. Forum Profiles – These are links on your personal profile page when you join a discussion forum
  4. Forum Posts – These are links inside the text that is posted in a discussion forum
  5. Social Media Profiles – These are links in the personal profile section of social media accounts like Facebook, Twitter, Digg or Identi.ca
  6. Social Media Posts – These are links inside the status updates posted to social media accounts
  7. Article Signatures – These are links in the author resource box area that accompanies articles submitted to directories such as EzineArticles.com
  8. Video Sharing – These are links in the text that accompanies videos on video sharing sites directing people to the source website for more information
  9. RSS Aggregators – These are links that are part of a larger RSS feed for a site or group of sites
  10. Press Releases – These are links that are inside press releases distributed by newswire services
  11. File Sharing – These are links in the text that accompanies documents in free file sharing directories such as a PDF of a lecture

As you can see, then are many different potential sources for links. Our mix of the 11 types above is constantly changing based on real time performance of the websites we are promoting.

No Discernible Time Stamps

There are two types of time that matter in link building. First, the time when the link is created and second, the time when the link is discovered by a search engine spider. We try to vary the time when we create links by placing some on a ‘slow drip’ and publishing others in bursts. The reality is that this probably doesn’t make much of a difference because there is no way to know when the links will be discovered by search engines. We do not use manually pinging (a way to bring a search engine spider to your website now) to attract attention to our links, ut rather allow them to be discovered naturally over time.


Do You Provide a List of All My Links?

No. There are two reasons.

  1. Not all of the link locations are known to us. Some of the specialty linking services we use to not disclose the locations of the links they place. The sources are closely guarded secrets to protect their continued value to everyone involved. Since the locations are not known to us, we cannot share them with you.
  2. We believe that the correct measure for success in a change in rankings, not a change in link count. You should be monitoring your search engine rankings for your selected keywords to assess effectiveness, not looking at a a list of links. It is the outcome that matters, not the input.

What Linking Services or Software Do You Use?

Special Free Trial Offer of One of Our Favorites

The service we use are constantly changing. These are all services that we like and trust and we invite you to investigate them on your own. Everything in this list would cost you over $500 per month to own and then you still need to actually DO the work using the tools.

  • Linxboss.com – This is an affiliate link. You pay the same price, but we’d appreciate it if you shop through our link.
  • SENukeX – This is an affiliate link. You pay the same price, but we’d appreciate it if you shop through our link.
  • Rank Builder – This is an affiliate link. You pay the same price, but we’d appreciate it if you shop through our link.
  • UltraSEOSolutions.com – We can get you a discount on this one as an authorized reseller
  • SEOLinkVine – This is an affiliate link. You pay the same price, but we’d appreciate it if you shop through our link.
  • Directory Maximizer – We can get you a discount on this one as an authorized reseller


How Quickly Will I See Changes in Search Engine Rankings?

chiropractor organic search ranking improvement

IMPORTANT: If is very common for rankings to get worse before they get better. In 50% of cases or more, your rankings for your chosen keywords will fluctuate wildly for 3 to 8 weeks. Sometimes you’ll go from being #9 to being #275 overnight. This cases many practice owner serious heartburn and anguish. It is normal and expected and it will stop. Once you are 8 to 12 weeks into the linking membership your rankings should be stronger than ever and rarely ever fluctuate much more than a few positions.

Now that I’ve scared you with stories of plunging rankings, let me show you a picture of what this might look like. In the graph this client started at Day 0 with 5 of their target keywords rankings near the middle or bottom of the front page (positions #6-10) and the main keyword (red line) was in position #10. Across the first thirty days, rankings got worse and the main keyword was generally on the second page. By 50 days, all 10 target keywords where on the front page. By 85 days all 10 of the target keywords were in positions #1,2,3,4 or 5 and the main keyword was in position 2.

If this practice owner had been upset by the early fluctuations in rankings and quit, they never would have enjoyed the solid front page presence they have today.


How Can I Ask My Questions?

Call the main line at (360) 727-7970 or email us at info@practicelightinternet.com


How Do I Get Started?

This this button to complete your online checkout using a major credit card. No minimum contract length. Cancel at any time.

Link Building Membership – $400 setup + $80 per month