Healthcare Specialties

You are probably wondering:

1. What should I be looking for when selecting an SEO company?
2. What are the benefits of working with a provider specializing in search engine marketing for healthcare providers?
3. Has this company worked with a practice like mine before?

Whether you choose to work with us or not, read this full page to understand what criteria you should use to select a search marketing provider. PracticeLight Internet has a dedicated team of subject matter experts in the following health specialties.

Why is it important to work with an SEO firm that specializes in healthcare?

There are two main reasons that healthcare providers should work with a specialty search engine marketing firm.

1. Writing Competence and Vocabulary - Healthcare has its own unique vocabulary and it is critical that your SEO firm is conversant in this unique language. The single largest component of search engine marketing is WRITING. Your SEO company will be writing practice overviews on your behalf. They will be writing service descriptions. They may be writing advertisements on your behalf. They may even write some of your website home page content or your social media profiles. WRITING is the critical skill. You must make sure that the writing is done by an educated, native English speaker with knowledge of your healthcare niche. Poor writing doesn’t just lead to poor SEO results, it also leads to mistrust from potential patients. Would you visit a surgeon with misspellings and grammar mistakes on their social media page? Of course not. Be sure you are working with good writers that know the specific vocabulary of your field.




2. Traffic from Niche Sites – Traffic to your practice website can come from either generic or niche websites. Examples of generic sites are google.com, citysearch.com or yelp.com. These sites have sections for every industry. Examples of niche sites include healthgrades.com, wellness.com, 1800dentist.com or chiroweb.com. There are hundreds of websites that specialize in healthcare topics only and another 20-50 in every specific niche (optometry, audiology, dentistry, chiropractic, etc.) that maintain directories of local providers. To maximize your online presence you’ll want to appear on as many niche sites as possible. An SEO company that works exclusively in selected niches will already have a comprehensive list of these directories and review sites and existing relationships with the webmasters there to get you additional exposure.

What does PracticeLight Internet offer doctors that a traditional search engine marketing firm would not?

Because we operate only in the healthcare niche we are able to do several things that would be out-of-scope for a traditional search marketing firm. For example:

1. Photos – We maintain a large library of stock images depicting physicians, doctor’s offices, medical buildings as well as specific procedures. We are able to use these professional images along with photographs that you supply to bulk up your online image with appropriate niche specialty photography.  All else equal, consumers will generally choose the practice that has a more complete and attractive set of images.




2. Self-Study Course Access – As a client of any of our SEO services (Google Maps, PPC Management, Organic Search Rankings), we also give you full access to all of our self-study courses. We want you to be a full partner in this endeavor and give you the option to dig into the details if you like.




3. Sharing of Patient Acquisition Strategies - The reason you are on this website and considering an SEO engagement is to acquire new patients, right? Because we work with only one provider in each city, none of our clients are direct competitors. That means we can freely share the new patient acquisition strategies that are working for one client, with all the others. Perhaps you’ll pick up a tip on a great ad headline. Perhaps you’ll hear a clever idea for a coupon offer. Maybe you’ll learn how to increase the number of positive reviews patients leave for you online. Small insights from your peers add up in a big way over time. Besides, why reinvent the wheel when we can learn from each other?

We are looking to build long-term, trust-based relationships with our clients. If you are curious about what search engine marketing could do for your practice, request a free diagnostic as a first step.