You are probably online searching for chiropractic marketing ideas because some of the age-old methods such as the yellow pages aren’t delivering for you anymore. Welcome to the digital world! Now is the time to understand this new marketing landscape and adjust your chiropractic marketing practices before your practice becomes a dinosaur.

Here are a few digital-age chiropractic marketing techniques you may or may not have considered:

sem-for-chiropractic-marketingSearch Engine Marketing

This is the online chiropractic marketing technique that most chiropractors are familiar with. When someone searches Google, Yahoo or Bing for something they are looking for, a link to your website is returned. Search engine marketing can be either free or paid. Search marketing works well because it is immediate and very narrowly targeted connecting searcher with supplier. The majority of our blog posts deal with some aspect of search engine marketing, so I won’t try to recap them all here. Go explore the site to learn more.

Deal of the Day

How would you like to put an offer in front of millions of people without paying a dime for the exposure?That’s what deal of the day offers can do for you.Now that’s some serious chiropractic marketing power! The two best known companies in this space are LivingSocial and Groupon. These companies will put your limited time offer in front of their massive subscriber lists for free. You typically pay nothing upfront to be a featured deal of the day. The company takes a percentage of the sales instead. Not only will you get massive ad impressions that can help with future name recognition, but you’ll also get a one-time bump in cash flow. Be careful to structure the promotion in a way that doesn’t have everyone redeeming the deal on the same day!

advertising-for-chiropractic-marketingCellphones, Mobile Ads & Texting

What’s more ubiquitous and accessible then email?Cell phones. “Mobile marketing” is just coming of age as a method of its own alongside print, radio, email, etc… What role will mobile devices play in your chiropractic marketing? Here are a few things that are already possible via mobile platforms and the list is sure to grow. It is possible to create a mobile-friendly version of your website for easy browsing on smaller screens. It is possible to collect cell phone numbers for future text broadcasts to patients. It is possible to send a text message to someone based on their current location, allowing you to target people that are on the sidewalk outside your clinic in real-time. Now that last one is really stealthy! With cellphones out numbering computers and occupying an intimate location in our pants pockets, you can be sure this is only the beginning on chiropractic mobile marketing.

Twitter

Did you know that all tweets have a location associated with them? Did you know that twitter has a real-time search engine to search inside the text of tweets? Perhaps you did know this, but haven’t connected the dots on how this can help your chiropractic marketing. It means that you can search Twitter in real-time in your city for phrases like “my back is killing me”, “wrecked my car”, or “another migraine”. When you search twitter you need to use the phrases that people use in casual conversation with friends. Once you have a list of people that are candidates for your service, you can send them a direct message on Twitter encouraging them to come in for a visit. This last example is actually outside the realm of chiropractic marketing because they involve outbound contacts with specific individuals. Who cares? The technique is incredibly cool and effective and belongs on any summary of digital age techniques.

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