What is an appropriate monthly chiropractic advertising budget? What types of advertising should you be directing it toward? What are the relatives ROIs of various chiropractic advertising options?  These are probably the top three questions that all chiropractors want answers to. Detailed answers would fill an entire 500 page book.

In this article we are attempting to assemble a list of the best online chiropractic advertising ideas. Please add to the list if we have missed any hot ideas and please help make the data more valuable by participating in some online polling questions.

List of Online Chiropractic Advertising Ideas

Online Directories

Most online directories have two types of listings available – free and premium upgrades. Only the premium listings fall into the category of chiropractic advertising. You should always claim and enhance the free listings as part of your internet marketing plan.

Paid Search

This is probably the most popular online chiropractic advertising method because Google makes it so easy to get started with their Adwords program and even offers $100 coupons to first time advertisers. The targeting ability and analytics are world-class. The problem is that very few chiropractors actually set-up their pay-per-click account in a way that allows them to take advantage of these tools. They wind up paying more than they need to per click and unable to quantify the return. This is a great method when executed well and a very costly one when done poorly.

Facebook Ads

You can run ads inside Facebook targeting users by geography, demographics and group membership. The amount of data available in a typical Facebook profile is a chiropractic advertising dream. You can prepare different ads and offers for women vs men, over 50 vs 30-50, athletes versus office workers. The options are almost endless.

Sponsored Tweets

It is possible to purchase sponsored tweets on Twitter brokered by third parties. Or you can just ask another local business or individual with a large Twitter following to send out a tweet for you. You won’t be able to work the full offer details into the tweet and many people use Twitter on mobile devices, so you should have a mobile-optimized landing page to direct the responses to.

Email

A well-crafted offer to the right local email list can have very high returns. You are looking for email lists maintained by other local business owners or by list brokers. Generally you can buy a solo ad, a featured article or an ad inside a newsletter. The best form of free chiropractic advertising using this method is to cross-promote with the owner of another email list. If you have 800 subscribers and a sandwich shop, personal trainer or hair salon near you has 800 subscribers, offer to send out a promotional offer to each other’s lists.

YouTube

Did you know you can place ads on top of popular YouTube videos? You can! You can control the display of the video ads to only show to people within a certain geographic radius. Think a little outside the box here. You don’t want to limit your video-based chiropractic advertising to health-related videos. Any videos that your target audience is watching are potential candidates including sports highlights, documentaries, travel guides and more.

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